Volkswagen has launched a £48,360 limited edition of the ID 3 GTX that reimagines the classic Golf Fire+Ice special from the 1990s.
Taking the same name as its forebear, the ID 3 GTX Fire+Ice was previewed last year by an eponymous concept and will be limited to just 1990 examples worldwide.
Its arrival marks the start of an effort by Volkswagen to release low-volume specials across its ID range in a bid to increase the appeal of its EVs, as it did with earlier ICE models.
The German brand says it wants to show how specials, like 1995’s Golf Rolling Stones and 1994’s Golf Pink Floyd, could work with today’s electric range of cars.
The ID 3 GTX Fire+Ice reinterprets many of the original design cues from the limited-edition Golf (pictured below).
It has been designed in collaboration with Bögner, the German sportswear company that helped design the original car.
Highlights include a unique ultra-violet metallic paint, 20in Locarno alloy wheels, red roof trim and a special embossed F+I pattern on the C-pillar. The original Fire+Ice logo can also be found on the roof.
The interior also receives unique touches, most notable Flaming Red (for Fire) and Ice Blue (for Ice) elements within the special seats, which have been quilted in a design similar to Bögner’s Fire+Ice down jackets.
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hahahaha what a shocker
That said its not a bad way to try to disassociate the model with the existing residual value, they will be hoping they get an uplift to offset it.But, no one is falling for that. Must already have a £10k deposit contribution too.
If they had some balls they would have said no to Wolfsburg. Alas
You can tart up a car how you like,but, if it doesn't perform well like going round bends and plenty of grip,then asking £48K for a world limited 1990 car is a bit of a sales gimmick.